Any successful agency should expect to work with a wide variety of clients. This diversity of work can be one of the main attractions of life in an agency, so it can be very exciting when a new opportunity arrises. At these early stages, it’s natural for people working in…
5 ways indie games can use Twitter
I’m going to assume you know what Twitter is. Largely because I haven’t picked up a newspaper in the last 2 years without at least one article being about Twitter. It’s amazing, it’s a revolution, it’s changing the way we communicate. And so on. You may even be on Twitter…
Indie games don’t have to be hardcore
Games are often likened to film and one way we can draw comparison between them is with their indie productions. Both industries have indie games/film makers, and the majority of both are often viewed as quite hardcore. For example, indie movies are often advocated by people who consider film to…
How to get the basics of SEO right for indie games
An incredibly important aspect of marketing is making sure people are able to to find you and your game. Traffic from search engines can be a huge boost to an indie game, but not everyone knows how to optimise their product sites for search engines. This is a quick run…
Community: A powerful asset
Once you release your game, it isn’t really yours anymore. In the mind of the player, it’s their game. If you are one of the creative minds behind the game, this may be particularly hard to accept, but it’s important in order to grow. Think of your favourite games studios…
11 tips when getting your indie game on Twitter
Register your namesake. Try to get a name that is as close to your company or game name as possible. Avoid stupid names that contain numbers etc. Add a picture and a bio. Not having either of these makes it look like a fake account. Make sure to add the…
Turn the ‘everyday’ into engaging content
Video games development is a lengthy process and it can be difficult to keep your fans consistently interested in your brand. Effective community management plays a vital role in this, directly interacting with the audience and keeping online conversation about their brand active and positive. The usual tactics employed in…
Don’t preach to the converted
A lot of people make the same mistake when they are trying to promote their indie game, they continue to promote to people who have already purchased the game. They focus their attention on communications that only their existing audience will see. All of their effort goes into talking about…
Don’t be led by tech
There are always new and interesting technologies appearing in the marketplace, some of which cause a big stir in the marketing community. When we see something new and shiny, it’s easy (and quite fun) to start thinking about its potential applications and how it could promote our brand. A good…
6 principles for using social media to promote your indie game
Everyone is talking about social media these days. But it’s not as easy as signing up to Twitter, posting a few links and watching the masses flock to your game. So here I’ve shared some mostly common sense principles for using social media to promote your indie game. Understand the…