Comments for Indie Marketing Handbook

Comment on How to create a press kit for your indie game by Nicole Oliver

Nicole Oliver — Sun, 10 Mar 2013 19:16:52 +0000

Thanks so much for this post! I’m currently putting together a press kit for my first game and this was enormously helpful.

Comment on How to design a standout app icon for your game by Orktech

Orktech — Sat, 03 Nov 2012 08:44:18 +0000

Good reading material. I would like to add something. Make a screenshot of app store of your choice and place your icon in it. This will allow you to understand if your icon stands out among others. You may have a nice icon but it’s no use if nobody notices it.

Comment on How to create a press kit for your indie game by André

André — Thu, 11 Oct 2012 19:33:54 +0000

Great post! Helped me a lot. Thank you for the awesome tips.

Comment on The most important thing you can do to promote your indie game by Andy

Andy — Sun, 23 Sep 2012 07:35:28 +0000

This article rings so true

Comment on We are doing case studies! by Alex P

Alex P — Thu, 14 Jun 2012 02:43:36 +0000

m/ Hercule Poirot m/

Comment on Go to an emotional level by Ideas to help fund your game – #1 Affiliate Marketing | WOOTcomms

Ideas to help fund your game – #1 Affiliate Marketing | WOOTcomms — Fri, 30 Mar 2012 12:58:36 +0000

[…] explained the importance of growing a strong community in other posts, as we have explained the importance of understanding your target audience. If you have not check these out already, we certainly recommend you do so […]

Comment on How to keep your indie game’s branding consistent – Part 2 by Al

Al — Tue, 13 Mar 2012 07:55:35 +0000

Hi Shaun,

Sorry to hear you are having a hard time with it. I understand your points about the product, network and chance, but those are more the ends than the means. Our content is aimed to help indie devs achieve them.

Of course, a game’s potential success is always going to be severely limited if it’s simply not good. Trying to launch a bad game can still provide valuable learnings – so many successful studios have gone through a number of failures before finding a winning formula.

The network, however, is part of what a marketing campaign aims to grow. This can include meeting people in person, having a comprehensive PR plan, rewarding existing customers etc. We have touched on all of these points in previous posts and aim to offer more help in the future.

Chance is great and usually evident in a lot of great successes, but obviously not something to be relied upon. Like with many things, you have to make your own luck!

You seem to be in a positive position compared to a lot of indie devs because it looks like you understand the need for marketing, even if you don’t want to be the one to do it. Due to being on the other side of the fence, we haven’t worked with a lot of people offering similar services because that’s ultimately what we aim to do. It also depends on your budget, location etc. Another option may be to involve someone else with your studio who can handle this work for you on a partner/employee basis (e.g. a Marketing Director, Brand Manager, PR Manager etc.).

It’s difficult to offer much more help than that without better understanding your individual situation. If you could send us any info to hey@wootcomms.com we can have a look and offer more bespoke advice.

I hope that helps a little!

Comment on How to keep your indie game’s branding consistent by Quaisha Thornton

Quaisha Thornton — Mon, 12 Mar 2012 22:10:51 +0000

This is a great summary for developers looking to get something going with their branding. It does take some time trying to figure out exactly what you want to do and how to get your work out there so people can understand and like what you’re trying to do. I’m going through a re-branding myself as a marketing consultant for indie game developers and a productivity coach.

Comment on How to keep your indie game’s branding consistent – Part 2 by Shaun

Shaun — Tue, 28 Feb 2012 12:21:38 +0000

I follow most of the tips given in this website without knowing them before, but nothing is working.
When you are a lone indie in production, nearly nobody is answering you, specially things like bundle… Probably too busy ruining the indie business model.

To success you need 3 things or at least 2 of them for a moderate success :
– A good product
– A good network (at least)
– A bit of Chance (at least)

Any others tips you can give only concern people who already had success and want to keep it.

Unfortunately being an indie doesn’t mean you are or that you want to be a pro in marketing field. I just want to make games… A good idea for your next topic would be a review of the available services for advertising and marketing. I mean, professionals who deal with this for you.

Comment on How to keep your indie game’s branding consistent by Marketing and Brand Management for Indie Games | IndieCity Blog

Marketing and Brand Management for Indie Games | IndieCity Blog — Tue, 21 Feb 2012 11:17:06 +0000

[…] interesting article we found while researching was ‘How to keep your indie game’s branding consistent’ by WOOTcomms. If you do brand across social networks or across various games then you need to keep […]