Why you shouldn’t have a Facebook page

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Facebook offers a lot of advantages to indie game developers. There’s a colossal international audience, it can be completely free to use and it’s a very strong driver for app downloads. However, these advantages will only become a reality if you use it efficiently. Before you set up shop on…

What is your game idea?

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You’ve decided to make a game. Very exciting! But what is it? You probably have a clear idea in your head, but have you clearly defined it? Making a game is an exciting and potentially rewarding thing to do, but it requires a huge amount of time and effort. It’s an…

Scribbles! – Trailer case study

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One of the best things about running WOOTcomms is when passionate, interesting game developers get in touch with us asking for our opinions of their games and marketing campaigns. It’s great to hear from our visitors and we are always happy to offer whatever help we can! One recent team…

How to design a standout app icon for your game

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If you’re designing a game that is downloadable, be it a mobile game or traditional desktop game, something you’ll need to consider at some point is the icon for the game. It’s an essential aspect of the game, though sadly it’s rarely given the love and attention it deserves. We’ve…

We are doing case studies!

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We have got a lot of useful feedback since we started WOOTcomms. One thing that has come up often is requests for us to do case studies on particular games and their marketing. It’s something we have been thinking to do for a while too, but before we do, there…

Ideas to help fund your game – Affiliate Marketing

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Finding sufficient funding your game can be a tricky thing. Some indie developers are fortunate enough to have decent capital from previous projects, personal savings or investors which keep a roof over their heads, but many pursue their dream living on very little income. Recently, some newer and interesting methods have…