Facebook offers a lot of advantages to indie game developers. There’s a colossal international audience, it can be completely free to use and it’s a very strong driver for app downloads. However, these advantages will only become a reality if you use it efficiently. Before you set up shop on…
What is your game idea?
You’ve decided to make a game. Very exciting! But what is it? You probably have a clear idea in your head, but have you clearly defined it? Making a game is an exciting and potentially rewarding thing to do, but it requires a huge amount of time and effort. It’s an…
How to promote your game without alienating your friends
Andy of “Amazing Ants” asks: Just releasing my first Indie Game and wasn’t sure if I should bother friends and family too much. Not wanting to spam friends and family is a common issue, especially when it comes to launching a first game. It is a difficult balance to strike,…
Scribbles! – Trailer case study
One of the best things about running WOOTcomms is when passionate, interesting game developers get in touch with us asking for our opinions of their games and marketing campaigns. It’s great to hear from our visitors and we are always happy to offer whatever help we can! One recent team…
Recon phase – why, where and when to start market research
Outside of the design and marketing of your game a very important factor in how well it performs will be the competition it faces. If your game is derivative or even just similar to other games on the market, you are clearly going to have a harder time getting noticed,…
How to design a standout app icon for your game
If you’re designing a game that is downloadable, be it a mobile game or traditional desktop game, something you’ll need to consider at some point is the icon for the game. It’s an essential aspect of the game, though sadly it’s rarely given the love and attention it deserves. We’ve…
We are doing case studies!
We have got a lot of useful feedback since we started WOOTcomms. One thing that has come up often is requests for us to do case studies on particular games and their marketing. It’s something we have been thinking to do for a while too, but before we do, there…
How to build word of mouth sharing into your game
A lot of people tend to think of marketing a game as the bit that comes after it’s built. The bit where you buy a few adverts and do a bit of PR. If you’ve read our blog before you’ll know that we think marketing happens long before the game…
Ideas to help fund your game – Affiliate Marketing
Finding sufficient funding your game can be a tricky thing. Some indie developers are fortunate enough to have decent capital from previous projects, personal savings or investors which keep a roof over their heads, but many pursue their dream living on very little income. Recently, some newer and interesting methods have…
What you need to remember about digital distribution platforms
We get asked quite a few questions from indie developers, and try to do our best to answer them all. One we seem to get asked a lot is what we think about different platforms. “Should I put my game on iOS, XBLA, Android, PC..? What would be best for…