Opening note – if your game doesnt have a plot/story/characters this may not be of immediate use, but it might give you some ideas anyway! If you have put together a reasonable marketing plan, you shall be using a mixture of PR, digital, social, all sorts! You could stick the…
“Siri… what does good social integration in a mobile game look like?” **ding ding** Sam, have you not worked this out by now? Daisy, daisy give me your answer doooo…. As my phone just so patronisingly put it there are many great examples of social integration with mobile applications and…
You may be forgiven for not knowing what a press kit is. They are also referred to as press packs, and media kits. In simple terms it’s everything a journalist needs to write a story about you and/or your indie game. Just like any other form of marketing their role…
It’s a common misconception that a brand is simply a company or product’s logo. A brand is much more than that, and it’s not even entirely in your control! It’s more accurate to think of a brand as a thing’s personality. This thing could be a company, a product or…
Hey guys, thought it was time for another quick update about things behind the scenes at WOOTcomms. We’ve just put our 21st post live. Does that mean we can have a drink now? We’ve been making some improvements under the hood recently, including adding threaded comments, to allow better conversation…
Sitting here with writers block (watching Coming to America probably isn’t helping) I figured that perhaps the best way to start my first WOOTcomms post was to give you, dear reader, a quick introduction about me. My name is Sam, and like Al and Mike I work in the world…
A lot of people put up a links page, a page where they link to other people’s indie games that they like. Some of these pages list hundreds of other indie game, and chances are they only do it so that maybe some of those sites link back. I find…
There’s a running joke with older gamers which goes something like this: When I was a kid, I couldn’t afford many games. Now I’m older, I can afford them but I don’t have the time to play them! Time is a huge factor in people’s considerations. If they don’t find…
In my last post I rather sarcastically revealed the biggest “secret” to marketing your indie game. Well, in this post I detail exactly who you be telling, not including your mother. Real life friends and family You need to let people you know in real life know about it. Facebook,…
I’m about to let you in on a secret. It’s probably the single best thing you can do to promote your game, and yet, developers all over the world are ignoring it. The trick? Tell people about your game. Yes it is that mind numbingly obvious, but for some reason…