Last week was a big one at WOOTcomms towers. We’ve overhauled the site in quite a big way. New logo, new design, new functionality. Shiny! A lot has happened since we launched in August. We’ve written a bunch of posts, added new categories to the site, and a new writer….
Why you should use video to promote your indie game
One thing that large games publishers tend to do well is video content. Unsurprising, since they work in the video game industry. However, a lot of indie game developers neglect this area. In this post we explore the different types of video content you can (and should) make, and why…
Engaging hostiles – How to deal with negative commenters
Community management is the discipline of interacting with people who are talking about your game, and an important part of this is dealing with negative comments. These situations can be potentially difficult, and your involvement even has the potential to make things worse. With this in mind, here are some tips that…
Lazy man’s marketing – go IRL with your URL
We covered in a previous post how you can promote your indie game online by ensuring you have a link back to your game tied to your online profiles. However, just because your game is digital doesn’t mean all your marketing efforts have to be. In this post we explore…
4 places for passive linking to your indie game
You can’t shout about your game 24 hours a day. Some of that time you’ll be working on the game itself, sleeping, socialising and quite possibly holding down a day job. However, that doesn’t mean that you can’t be passively sharing your game, placing it along side the activities you are doing…
How to create your elevator pitch
In previous posts we have covered when you may use an elevator pitch, but it can sometimes be difficult to know what to include in yours. Worry not, for here are some points that should help you create a compelling one that will quickly get people’s attention! Be conscise The…
12 tips for talking to the press about your indie game
As with all things, pitching your game to people goes a lot better with a little know how and some extra effort. Below we cover 12 tips for talking to the press about your game. Pitch to the right people Not everyone will care about your game. Certain sites focus…
How to deal with ‘competition’
In an earlier post, I explained why it is important for you to have a clear idea of your brand. The next step on from this is what sets your games apart from the competition, and it doesn’t have to go against the spirit of the indie community. The indie…
Mobile Corner: Link to your outposts, allow conversation
It’s a cold and wintery night, someone is getting a bit keen with the fireworks and I have trash tv on. Oh the heady life I lead, but it does give me time to look through different websites and check up on the goings on of the gaming world. So…
How to create a press kit for your indie game
In my last post I covered why you should be creating a press kit for your indie game. In this post I’ll be covering exactly what you should be including in your press kit, and how you can make it as awesome as possible. First, two important points. Firstly, a…