Networking can bring up negative images of sleazy sales people ‘working the room’ and generally being false. In fact people like this are bad examples of how to network. Rest assured that good networking is much more genuine and pleasant. Think of it as simply ‘meeting new people’. We believe…
As a games developer your single biggest asset in your marketing plan is to have a great product. That’s true of almost every business – if the products were crap, no one would buy them. It should be obvious to anyone in games development that you need to test your…
This week we have been looking at developer diaries, Mike focused on why you should have one with Al showing you how to go about creating a great one. Today I will be looking at some top examples that we can all learn from.I have taken examples from five different…
In a previous article, we covered 5 great reasons why you should start a developer blog. That’s all well and good, we hear you say, but how do you make a good one? With that in mind, here are 8 things you should keep in mind! Understand your audience Frequent…
A developer diary can take many forms. It can be as simple as a short form blog letting people know what the latest developments in the game are or could even just be regular tweets about the development progress. But it doesn’t just have to be technical updates and patch…
Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through…
Social media has enabled communities to come closer together better than ever before (everyone is 4.74 steps away from each other according to Facebook). It has allowed them to have a higher public profile, allowed game developers to become closer to their fans and has also enabled the fans to influence…
You’ve decided to make a trailer for your game (or video demo, interview etc). You’ve spent hours putting together the video, trying to make it as good as possible. It’s fantastic, a true reflection of your game, a shining beacon of video greatness in a sea of YouTube bile. So…
In a previous post, we covered why to use video and the different types you can produce. In this post we focus on trailers and cover some things that you should keep in mind when making one. What is the purpose of the trailer? Trailers are best for generating awareness…
You may have heard marketing people talk about “key influencers”. If you haven’t, to summarise these are the people who brands and agencies look to online to help generate conversation around their new campaign or product. They are usually a celebrity, journalist or a popular blogger. These people can be…