In a previous article, we covered 5 great reasons why you should start a developer blog. That’s all well and good, we hear you say, but how do you make a good one? With that in mind, here are 8 things you should keep in mind! Understand your audience Frequent…
Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through…
In a previous post, we covered why to use video and the different types you can produce. In this post we focus on trailers and cover some things that you should keep in mind when making one. What is the purpose of the trailer? Trailers are best for generating awareness…
Community management is the discipline of interacting with people who are talking about your game, and an important part of this is dealing with negative comments. These situations can be potentially difficult, and your involvement even has the potential to make things worse. With this in mind, here are some tips that…
In previous posts we have covered when you may use an elevator pitch, but it can sometimes be difficult to know what to include in yours. Worry not, for here are some points that should help you create a compelling one that will quickly get people’s attention! Be conscise The…
In my last post I covered why you should be creating a press kit for your indie game. In this post I’ll be covering exactly what you should be including in your press kit, and how you can make it as awesome as possible. First, two important points. Firstly, a…
There are a whole host of reasons why should be listening to what people are saying about your game, and indeed your competitors. Discover bugs The most obvious reason is that it enables your users to inform you about the bugs they may discover whilst playing your game. Get Feedback…