Outside of the design and marketing of your game a very important factor in how well it performs will be the competition it faces. If your game is derivative or even just similar to other games on the market, you are clearly going to have a harder time getting noticed,…
If you’re designing a game that is downloadable, be it a mobile game or traditional desktop game, something you’ll need to consider at some point is the icon for the game. It’s an essential aspect of the game, though sadly it’s rarely given the love and attention it deserves. We’ve…
A lot of people tend to think of marketing a game as the bit that comes after it’s built. The bit where you buy a few adverts and do a bit of PR. If you’ve read our blog before you’ll know that we think marketing happens long before the game…
Finding sufficient funding your game can be a tricky thing. Some indie developers are fortunate enough to have decent capital from previous projects, personal savings or investors which keep a roof over their heads, but many pursue their dream living on very little income. Recently, some newer and interesting methods have…
In an earlier post we described how you can keep your indie game’s branding consistent. We received a lot of interesting feedback on this (always appreciated) and thought it might be useful to give you an example. In the link below, you can download an Excel spreadsheet example of the…
Running your own indie studio is often likened to juggling. Rather than focussing on a single area consistently, you have to maintain all sorts of things at once – or in other words keep all the balls in the air. As such, you don’t often get time to plan things…
What’s in a name? Rather a lot! Whether you are trying to think of a name for your studio, IP or individual game, creating a good name can be a difficult thing to do. Sadly, we can’t help you with thinking up new names (unless you get in touch, then…
In a recent post, we covered why networking is an important thing for indie devs to do. However, meeting new people can be a little daunting. Here are some tips to help break the ice, and to make a good impression. Everyone is in the same boat There are lots…
As promised here is part two of our Facebook guide for game devs. Last week we ran through the initial setup of the page. In part 2 today we’ll now go through what content you should be looking at uploading to the page that will get the most attention from…
Facebook has well over 800 million users and more than likely a good portion of them will be interested in you and your game. Setting up a Facebook page then for many indie devs has become a no brainer. Often though knowing exactly what to do, how to use it…