This week we have been looking at developer diaries, Mike focused on why you should have one with Al showing you how to go about creating a great one. Today I will be looking at some top examples that we can all learn from.I have taken examples from five different…
A developer diary can take many forms. It can be as simple as a short form blog letting people know what the latest developments in the game are or could even just be regular tweets about the development progress. But it doesn’t just have to be technical updates and patch…
Social media has enabled communities to come closer together better than ever before (everyone is 4.74 steps away from each other according to Facebook). It has allowed them to have a higher public profile, allowed game developers to become closer to their fans and has also enabled the fans to influence…
You’ve decided to make a trailer for your game (or video demo, interview etc). You’ve spent hours putting together the video, trying to make it as good as possible. It’s fantastic, a true reflection of your game, a shining beacon of video greatness in a sea of YouTube bile. So…
You may have heard marketing people talk about “key influencers”. If you haven’t, to summarise these are the people who brands and agencies look to online to help generate conversation around their new campaign or product. They are usually a celebrity, journalist or a popular blogger. These people can be…
One thing that large games publishers tend to do well is video content. Unsurprising, since they work in the video game industry. However, a lot of indie game developers neglect this area. In this post we explore the different types of video content you can (and should) make, and why…
We covered in a previous post how you can promote your indie game online by ensuring you have a link back to your game tied to your online profiles. However, just because your game is digital doesn’t mean all your marketing efforts have to be. In this post we explore…
You can’t shout about your game 24 hours a day. Some of that time you’ll be working on the game itself, sleeping, socialising and quite possibly holding down a day job. However, that doesn’t mean that you can’t be passively sharing your game, placing it along side the activities you are doing…
As with all things, pitching your game to people goes a lot better with a little know how and some extra effort. Below we cover 12 tips for talking to the press about your game. Pitch to the right people Not everyone will care about your game. Certain sites focus…
In an earlier post, I explained why it is important for you to have a clear idea of your brand. The next step on from this is what sets your games apart from the competition, and it doesn’t have to go against the spirit of the indie community. The indie…