11 tips when getting your indie game on Twitter
- Register your namesake. Try to get a name that is as close to your company or game name as possible. Avoid stupid names that contain numbers etc.
- Add a picture and a bio. Not having either of these makes it look like a fake account. Make sure to add the URL to your site in your profile
- Create a twitter search for the name of your game so you can see what people are saying, and reply where appropriate.
- Decide on your persona, is the account going to be more formal or personable. Decide how you want the account to be perceived. Some opt for the informal, fun and chatty types, whilst other like to keep it more professional.
- Share relevant links to your industry, not just about you and your game
- Actually talk to people, start conversations, and not just about your game
- If there’s more than one of you at your company, have more than one person tweet – it adds variety
- Follow other people; it helps you keep up to date about what’s going on
- Retweet other people’s content, people won’t think you’re a douche they’ll be more likely to retweet yours
- Try to reply to people that @ message you, but don’t obsess over it
- Lastly, and possibly most importantly, don’t spend all your time on Twitter when there’s other work to be done, like, perhaps, developing your game