How to keep your indie game’s branding consistent – Part 2
In an earlier post we described how you can keep your indie game’s branding consistent. We received a lot of interesting feedback on this (always appreciated) and thought it might be useful to give you an example.
In the link below, you can download an Excel spreadsheet example of the exercise we detailed in the previous post. We have also included some examples for the first couple of touch points – hopefully they will help give you some great ideas.
Hope you find it useful!
I follow most of the tips given in this website without knowing them before, but nothing is working.
When you are a lone indie in production, nearly nobody is answering you, specially things like bundle… Probably too busy ruining the indie business model.
To success you need 3 things or at least 2 of them for a moderate success :
– A good product
– A good network (at least)
– A bit of Chance (at least)
Any others tips you can give only concern people who already had success and want to keep it.
Unfortunately being an indie doesn’t mean you are or that you want to be a pro in marketing field. I just want to make games… A good idea for your next topic would be a review of the available services for advertising and marketing. I mean, professionals who deal with this for you.
Hi Shaun,
Sorry to hear you are having a hard time with it. I understand your points about the product, network and chance, but those are more the ends than the means. Our content is aimed to help indie devs achieve them.
Of course, a game’s potential success is always going to be severely limited if it’s simply not good. Trying to launch a bad game can still provide valuable learnings – so many successful studios have gone through a number of failures before finding a winning formula.
The network, however, is part of what a marketing campaign aims to grow. This can include meeting people in person, having a comprehensive PR plan, rewarding existing customers etc. We have touched on all of these points in previous posts and aim to offer more help in the future.
Chance is great and usually evident in a lot of great successes, but obviously not something to be relied upon. Like with many things, you have to make your own luck!
You seem to be in a positive position compared to a lot of indie devs because it looks like you understand the need for marketing, even if you don’t want to be the one to do it. Due to being on the other side of the fence, we haven’t worked with a lot of people offering similar services because that’s ultimately what we aim to do. It also depends on your budget, location etc. Another option may be to involve someone else with your studio who can handle this work for you on a partner/employee basis (e.g. a Marketing Director, Brand Manager, PR Manager etc.).
It’s difficult to offer much more help than that without better understanding your individual situation. If you could send us any info to hey@wootcomms.com we can have a look and offer more bespoke advice.
I hope that helps a little!
Al