A developer diary can take many forms. It can be as simple as a short form blog letting people know what the latest developments in the game are or could even just be regular tweets about the development progress. But it doesn’t just have to be technical updates and patch…
Beta keys are often used by games makers for a variety of reasons. While the most obvious one is quality assurance (testing, or QA), they can also be used wisely as a marketing tool. Just producing a load of these and giving them out, however, is a wasted opportunity. Through…
Social media has enabled communities to come closer together better than ever before (everyone is 4.74 steps away from each other according to Facebook). It has allowed them to have a higher public profile, allowed game developers to become closer to their fans and has also enabled the fans to influence…
You’ve decided to make a trailer for your game (or video demo, interview etc). You’ve spent hours putting together the video, trying to make it as good as possible. It’s fantastic, a true reflection of your game, a shining beacon of video greatness in a sea of YouTube bile. So…
In a previous post, we covered why to use video and the different types you can produce. In this post we focus on trailers and cover some things that you should keep in mind when making one. What is the purpose of the trailer? Trailers are best for generating awareness…
You may have heard marketing people talk about “key influencers”. If you haven’t, to summarise these are the people who brands and agencies look to online to help generate conversation around their new campaign or product. They are usually a celebrity, journalist or a popular blogger. These people can be…
Last week was a big one at WOOTcomms towers. We’ve overhauled the site in quite a big way. New logo, new design, new functionality. Shiny! A lot has happened since we launched in August. We’ve written a bunch of posts, added new categories to the site, and a new writer….
One thing that large games publishers tend to do well is video content. Unsurprising, since they work in the video game industry. However, a lot of indie game developers neglect this area. In this post we explore the different types of video content you can (and should) make, and why…
Community management is the discipline of interacting with people who are talking about your game, and an important part of this is dealing with negative comments. These situations can be potentially difficult, and your involvement even has the potential to make things worse. With this in mind, here are some tips that…
We covered in a previous post how you can promote your indie game online by ensuring you have a link back to your game tied to your online profiles. However, just because your game is digital doesn’t mean all your marketing efforts have to be. In this post we explore…