Mobile Corner: Link to your outposts, allow conversation

Quite simply a chain
It’s a cold and wintery night, someone is getting a bit keen with the fireworks and I have trash tv on. Oh the heady life I lead, but it does give me time to look through different websites and check up on the goings on of the gaming world.

So your outposts, the website, Facebook, Twitter, YouTube, Flickr, Tumblr, Soundcloud or any of the many options open to you are a great way to get the word out in a cheap and cheerful way. I have noticed on a number of occasions that unless I go out of my way to find one of these outposts with the intention of joining in it’s not obvious that they even exist. It’s a simple one this, put your outposts front and centre, whether it’s on a press release, in a game demo video, on your website or (most importantly) in your app allow your audience to easily go from one area to the next.

The extra part of this is most of these online services allow for some form of sharing or participation, allowing the audience to upload their own thoughts, images etc will generate word of mouth marketing and also allow you to make connections and generate an active community around your products. Create a chain of conversation! (Note the image, see what I did there?!)

This seems like a simple one, and one that many will most likely scoff at but you would be amazed at how many, including established triple A publishers don’t do this.

Right time to get my Halloween costume sorted.