I’m about to let you in on a secret. It’s probably the single best thing you can do to promote your game, and yet, developers all over the world are ignoring it. The trick? Tell people about your game. Yes it is that mind numbingly obvious, but for some reason…
Any successful agency should expect to work with a wide variety of clients. This diversity of work can be one of the main attractions of life in an agency, so it can be very exciting when a new opportunity arrises. At these early stages, it’s natural for people working in…
I’m going to assume you know what Twitter is. Largely because I haven’t picked up a newspaper in the last 2 years without at least one article being about Twitter. It’s amazing, it’s a revolution, it’s changing the way we communicate. And so on. You may even be on Twitter…
Games are often likened to film and one way we can draw comparison between them is with their indie productions. Both industries have indie games/film makers, and the majority of both are often viewed as quite hardcore. For example, indie movies are often advocated by people who consider film to…
An incredibly important aspect of marketing is making sure people are able to to find you and your game. Traffic from search engines can be a huge boost to an indie game, but not everyone knows how to optimise their product sites for search engines. This is a quick run…
Once you release your game, it isn’t really yours anymore. In the mind of the player, it’s their game. If you are one of the creative minds behind the game, this may be particularly hard to accept, but it’s important in order to grow. Think of your favourite games studios…
Register your namesake. Try to get a name that is as close to your company or game name as possible. Avoid stupid names that contain numbers etc. Add a picture and a bio. Not having either of these makes it look like a fake account. Make sure to add the…
Video games development is a lengthy process and it can be difficult to keep your fans consistently interested in your brand. Effective community management plays a vital role in this, directly interacting with the audience and keeping online conversation about their brand active and positive. The usual tactics employed in…