A lot of people make the same mistake when they are trying to promote their indie game, they continue to promote to people who have already purchased the game. They focus their attention on communications that only their existing audience will see. All of their effort goes into talking about…
There are always new and interesting technologies appearing in the marketplace, some of which cause a big stir in the marketing community. When we see something new and shiny, it’s easy (and quite fun) to start thinking about its potential applications and how it could promote our brand. A good…
Everyone is talking about social media these days. But it’s not as easy as signing up to Twitter, posting a few links and watching the masses flock to your game. So here I’ve shared some mostly common sense principles for using social media to promote your indie game. Understand the…
When faced with promoting your game, it’s easy to focus most the attention on its features. Most games will have some better features over the competition and it is clearly important to recognise these. Better or more innovative graphics, mechanics, weapons, story etc. are all strong selling points, but these…
There are a whole host of reasons why should be listening to what people are saying about your game, and indeed your competitors. Discover bugs The most obvious reason is that it enables your users to inform you about the bugs they may discover whilst playing your game. Get Feedback…
It is clear that, regardless of the law, a very large number of people are willing to download illegal game copies. The previous years have been littered with attempts from games companies trying to fight pirate activity, including DRM (Digital Rights Management). Invariably, the DRM is circumvented by pirates and…
Contrary to popular belief it is not a good idea to jump in to social media. It’s not important to ‘just be there’ – you need to know why you are there. You need to have a clear understanding of what you want to put into your online presence, and…
In the current social sphere it’s easy to become increasingly focussed on gaining a high number of likes and followers. The reason for this is simple: the more engaged an individual is with your studio and titles, the more likely it is that they shall buy and advocate your games….
They say don’t judge a book by its cover, but let’s face it, we all do. And with hundreds of new indie games released every month it’s imperative that the user’s first impression is a good one. In an ideal world their first impression would be of jumping straight into…
Well hello there. Introductions are probably in order. The site is written by Al Gray and Mike Phillips – we both work in the world of advertising and marketing, and we both love games with a passion. We are continually amazed at the explosion of indie games, the innovation and generally…