Comments on: What Content You Should Put On Your Facebook Page http://indiemarketinghandbook.com/2011/12/14/content-put-facebook-page/ Making the game is only half the battle Sun, 10 Mar 2013 19:16:52 +0000 hourly 1 https://wordpress.org/?v=4.0.38 By: Sam http://indiemarketinghandbook.com/2011/12/14/content-put-facebook-page/#comment-147 Thu, 15 Dec 2011 09:32:11 +0000 http://wootcomms.com/?p=713#comment-147 Although it is always tempting to pay for Likes and followers, especially with the number of services that claim to be able to double your online exposure for just a small amount of money, I don’t think in the long run it is a good idea. The effectiveness will only be a short burst of possible interest and after that you may well find yourself with a “dead” community as those people won’t actually be interested in your product. It might look nice having 10,000 Likes but what if only a few of those are actually interested? Especially with Facebook’s new “People Talking About” metric (number of people who like your page and are active on it over the last seven days) which is there for all to see, you’d quickly find that your numbers are stuck at the amount you paid for and no one is actually engaging with your pages content. Morally this is a frowned upon practice and with many of these services who claim to be able to boost your numbers acting in shady ways, I really would recommend steering clear and focus on organic growth.

If you have enough to spend on Facebook ads/sponsored stories that is another question all together and I’d recommend considering those to gain further interest in your game and Facebook page.

Thanks for the link to that article, a great (yet a tad long) read.

]]> By: Beringela http://indiemarketinghandbook.com/2011/12/14/content-put-facebook-page/#comment-146 Thu, 15 Dec 2011 07:04:13 +0000 http://wootcomms.com/?p=713#comment-146 What are your views on the effectiveness and morality of people paying for Likes etc as described in the Gamasutra article here:

http://www.gamasutra.com/blogs/JeffHangartner/20110902/8350/Indie_Game_Marketing_ARTICLE_II__Traditional_Advertising.php

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